McLibel - Two People Who Never Said ΓΓé¼╦£Sorry' 2005 BBC
After a ten year production, Franny ArmstrongΓΓé¼Γäós no-budget documentary, ΓΓé¼╦£McLibelΓΓé¼Γäó, was broadcast on BBC2, 5th June, 2005.
McLibel is the story of two ordinary people who humiliated McDonaldΓΓé¼Γäós in the biggest corporate PR disaster in history. McDonaldΓΓé¼Γäós loved using the UK libel laws to suppress criticism. Major media organizations like the BBC and The Guardian crumbled and apologized.
But then they sued gardener Helen Steel and postman Dave Morris. In the longest trial in English legal history, the ΓΓé¼┼ôMcLibel TwoΓΓé¼┬¥ represented themselves against McDonaldΓΓé¼Γäós ┬ú10 million legal team. Every aspect of the corporationΓΓé¼Γäós business was cross-examined: from junk food and McJobs, to animal cruelty, environmental damage and advertising to children.
Outside the courtroom, Dave brought up his young son alone and Helen supported herself working nights in a bar. McDonaldΓΓé¼Γäós tried every trick in the book against them. Legal maneuvers. A visit from Ronald McDonald. Top executives flying to London for secret settlement negotiations. Even spies.
Seven years later, in February 2005, the marathon legal battle finally concluded at the European Court of Human Rights. And the result took everyone by surprise ΓΓé¼ΓÇ£ especially the British Government. McLibel is not just about hamburgers. It is about the importance of freedom of speech now that multinational corporations are more powerful than countries.
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Dec 25, 2010, 02:12:31
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