The Cola Conquest 3 of 3: Coca-Colonization

Shot in the U. S., Canada, Russia, England, France, Mexico, Papua New Guinea, the Sahara Desert and China, The Cola Conquest takes us from Coke's invention by a morphine-addicted Civil War vet to the brink of the 21st century. Along the way, we explore the delicious paradox at the heart of Coke: How does a soft drink, more than 99% sweetened water, come to wield enormous power and assume such significance in so many people's lives?

PART III: COCA-COLONIZATION. Tea spills in China, wine in France and blood in Guatemala, as Coca-Cola teaches the world to acquire a taste for "The Real Thing." But as Coke - and Pepsi - are busy abroad conquering new markets, upstart colas are nipping at their heels back home. From the jungles of Papua New Guinea to the "Coca-Cola Olympics" in Atlanta, we see the globalization of American pop culture, and corporate influence on the souls of nations.