Shot in the U. S., Canada, Russia, England, France, Mexico, Papua New Guinea, the Sahara Desert and China, The Cola Conquest takes us from Coke's invention by a morphine-addicted Civil War vet to the brink of the 21st century. Along the way, we explore the delicious paradox at the heart of Coke: How does a soft drink, more than 99% sweetened water, come to wield enormous power and assume such significance in so many people's lives?
PART II: COLA WAR AND PEACE. During World War II, Coca-Cola becomes an essential morale booster for the troops and a worldwide symbol of the American way of life. As the Cold War turns frigid, former Pepsi lawyer, Richard Nixon, gives Pepsi a decade-plus jump on Coke behind the Iron Curtain. But when the Berlin Wall falls, Coca-Cola is there passing out "the taste of freedom." Back at home, Coca-Cola plays a significant role in the American Civil Rights movement and offers a Vietnam War-weary nation the ultimate commercial for world peace.
Apr 22, 2009, 16:43:59
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