Cesky sen (2004)
CZECH DREAM documents the largest consumer hoax the Czech Republic has ever seen. Filip Remunda and Vit Klusak, two of Eastern Europe�s most promising young documentary filmmakers, set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for something that didn�t exist.
The advertising campaign included radio and television ads, 400 posters, 200,000 flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines and was financed from a grant by the Czech Ministry of Culture.
Jun 28, 2009, 17:51:15
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