CZECH DREAM (2004)

Cesky sen (2004)


http://www.imdb.com/title/tt0402906/

CZECH DREAM documents the largest consumer hoax the Czech Republic has ever seen. Filip Remunda and Vit Klusak, two of Eastern Europe�s most promising young documentary filmmakers, set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for something that didn�t exist.

The advertising campaign included radio and television ads, 400 posters, 200,000 flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines and was financed from a grant by the Czech Ministry of Culture.
 
http://www.ceskatelevize.cz/specialy/ceskysen/en/

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